Inevitably, YouTube has recently made an offer to buy Twitch TV (YouTwitch anyone?), a streaming site that features video game content. The cost of the buyout would be more than $1 billion.
Eight years ago, Google bought YouTube for the handsome $1.65 billion in 2006, and Google seemingly controls most of the internet video content that doesn’t have to do with television programs (unless you count the ridiculous amount of pirated content on said video site).
The wonderkind that is Twitch TV is massively successful and this proves it. The company was started in 2011, and already it’s looking at a billion-dollar buyout.
As a gamer, you may think that this means nothing for you other than possible changes to the layout of the website, but in fact, buyouts mean money. Major cashflow going to this company that they weren’t originally budgeting for. More content could be coming to Twitch TV now that it’s paired or (hopefully not) combined with YouTube.
Recently, Comcast has been pairing with video game companies to include competitive video gaming channels, television programs based off of video games, etc. This could be Google’s way of combating such advances and they could feature certain programs of their own.
Some see this as a bad sign, some see this as a great opportunity for the companies. We’ll have to wait and see, but more news shouldn’t be far out. Keep an eye on our website to get more exclusive news as it comes and comment your opinions on the topic below.