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Everest Business Funding Highlights Business Trends to Watch in 2022

Successful entrepreneurs always have their eyes open to today’s trends due to their fickle come-and-go nature. Trends can help a business’s operations and marketing strategies reach the next level only with the understanding that flexibility is a must when adjusting a business’ approach to a once significant and now fizzling trend. Business owners learning how to play quick cards with trends when necessary is also beneficial for an entrepreneur’s tenacity to keep a business afloat regardless of the times.

Everest Business Funding, an entrepreneurs’ most trusted small business alternative funding organization, works with a diverse pool of businesses, from retail to health care, to help them obtain working capital to grow. Having to assist with inventory needs, hire staff, and launch marketing campaigns with various industries results in the dedicated team at Everest Business Funding staying up-to-date with business trends. As the upcoming year draws near, here are a few trends Everest Business Funding recommends business owners check.

Digital Conferences and Virtual Events

The COVID-19 pandemic certainly sparked the benefits to this emerging business trend as in-person events were put on hold during the stay-at-home order. Although in-person events are now fully reopened, digital conferences and virtual events have maintained their popularity and are on the way to becoming an industry with the blossom of so many virtual events startups. These new and developing businesses offer services to provide planning, hosting, and managing online events galore.

Use of Live-Streaming

Live-streaming has become a widely used tool for social media marketing, influencers, gamers, content creators, and even retail business owners. It is the upcoming way to gain greater connections with consumers, creators, and brands as viewers are turning towards rawer, authentic, and real-time content to watch. During the coronavirus pandemic, live-eCommerce caught fire in China and has gained popularity in other countries since.

Sustainability Incorporated into Operations

As climate change and environmental impact become increasingly relevant in this day and age, a vast amount of consumers are shifting to support companies that embrace sustainable practices within their operations or across their entire operations. NYU Stern’s 2020 market research proved the power behind incorporating sustainability in businesses. Results showed that sustainability-marketed products grew seven point one times faster than products without any sustainable marketing.

Short Videos for Content

Businesses who market their brand through social media will notice more platforms are incorporating the dominance of short video content. The internet storm of fifteen to thirty-second videos has already started rumbling loudly in 2021 and is expected to only grow in the years to come. These short videos serving as content for brands and influencers that can be made and found on platforms such as YouTube and Instagram are booming due to their ease of creation and large-scale audience.

Contracting Freelancers

Businesses being forced to fuel remote work during the pandemic, in addition to a large number of people reconsidering the role of work and its place in life, has led to a boost in freelance workers and businesses hiring freelancer support. The consistent rise of freelancing work’s popularity will only continue as the demand for remote contract workers increases.

About Everest Business Funding

Everest Business Funding is a small business owner’s trusted partner. They support entrepreneurs by providing them with working capital to expand their business and operations. The entire application, approval, and funding process is completed in record time. When you need cash for equipment, staff, renovations, inventory, marketing, or anything else, Everest Business Funding can help.

Sophia Masters
Sophia Masters
Sophia Masters is our politics writer, and she’s always across the latest breaking stories when it comes to often crazy world of politics. She’s skilled at filtering out the ‘boring bits’ of politics and brings her readers all the juicy detail and analysis.

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