According to a press release from Activision, Destiny has sold over 500 million dollars worth of units in just its first day in stores worldwide. This amazing event was shared by gamers in over 178 countries, and were spread across 11,000 midnight releases. Where gamers packed together to get their hands on the game as soon as they humanly could.
“Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny” said Bobby Kotick, CEO of Activision Blizzard. He went on to say, “This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world. The success of Destiny, along with the recent introduction of Blizzard Entertainment’s Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up”.
Eric Hirshberg, CEO of Activision Publishing, also shared his excitement over Destiny and its impressive launch. “Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off. But not many people believed we’d be able to say it did so on day one,” he remarked. “Destiny is officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team and partners who helped make this happen, most importantly, our partners at Bungie.”
I’m sure we’ve got plenty of Destiny players among our readership, so tell us your day 1 experience in the comments or on Twitter at @APGNation.