Today Blizzard announced that they will soon allow players to exchange real money for gold by purchasing a new item called the WoW Token. This item can only be obtained from World of Warcraft‘s item shop for a price that will be announced at a later date. Those who do purchase the token can then use it to take part in a circular system in which a token can be sold for gold at the in-game auction house, essentially turning real money into in-game gold, or redeemed for a 30 day subscription. This system will allow players to purchase gold without resorting to unofficial third-party gold sellers, as well as offering an alternative way for people to pay their monthly fee, as illustrated in the screen shot below.
In a FAQ found on the official WoW blog, Blizzard gave the following response as to why they decided to start a money for gold exchange of their own:
“Buying gold from third-party services negatively impacts the game experience for everyone. The overwhelming majority of the gold these services provide comes from stolen player accounts, halting the victims’ ability to play the game and contribute to their guilds. On top of this, gold selling companies often farm resources using hack programs, sell fake product codes as a scam, and spam entire realms with ads to buy gold, disrupting the game in very real ways.
The WoW Token allows players to exchange real money for gold in a secure and sanctioned way—together with the ongoing efforts of our developers, support staff, and anti-hack teams to stop the exploits these companies use and help players who have become victims of their operations, we hope the Token can help make World of Warcraft a safer and more enjoyable game for all of our players.”
Players will not be able to set their own price when selling a WoW Token. But rather, the going price for the item at any one time will be determined by supply and demand. In addition, each game region will feature its own Token market place. The system is quite similar to PLEX in Eve Online and C.R.E.D.D. in Wildstar and, according to VentureBeat will make its way into the via patch 6.1.2. There are still numerous details that remain unknown at this point but once Blizzard releases information APGNation will be sure to update this story as it unfolds.
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