Red Bull and Destiny will team up this summer to bring special bonuses to players. Specially marked cans of the energy drink will feature codes that will give players an experience boost, and later will also gain them access to a special quest when the “Taken King” DLC is released on September 15th.
“This partnership brings two brands synonymous with adventure together to offer Destiny players a unique opportunity to further advance their Guardians in the Destiny universe,” said Tim Ellis, Executive Vice President and Chief Marketing Officer for Activision. “Whether a player is new to Destiny or with us since launch, the special quest promotion will help give them the ‘wings’ and experience boost to take on The Taken King.”
“The limited edition Destiny can will also feature Red Bull athlete, member of professional eSports organization OpTic Gaming, and Destiny super-fan Michael “Flamesword” Chaves. Chaves will offer his expertise and experience as an eSports athlete and coach to help guide players through the quest. His inclusion on the cans will also mark the first time an eSports athlete appears on a limited edition Red Bull® Energy Drink can”.
“I’m really excited to be a part of this partnership,” said Michael “Flamesword” Chaves, Red Bull eSport athlete. “I love that Red Bull and Destiny have a shared sense of adventure, camaraderie, and pushing boundaries that both brands embody. As a former Coach of OpTic Gaming and Team Captain of my current squad, I’m always looking to help others be at their best. I am very much looking forward to coaching the Destiny community through the quest and help everyone Become Legend!”
The cans, which feature the likeness of eSports athletes affiliated with Red Bull, will launch in July at participating 7-11 stores, with a wider release expected in August. Four packs of the drink, which will feature a code for an in-game experience boost, will be available at Wal-Mart stores starting in September.
In the past, Red Bull has sponsored college parties, midnight releases, and other events celebrating Destiny. Though the current promotion marks the first time, the game itself has appeared on Red Bull cans.
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