With video games becoming more and more popular as a spectator sport, it is only natural that streaming services such as Twitch would see their share of the pie increase as of late. Major League Gaming – MLG for short – has seen the largest surge in growth as of late with viewership increasing over 253% since this time last year, and ad revenue jumping a rather impressive 482% in that same time frame. This massive jump in viewership is being attributed to a growth in audience for the eSports giant, which cites the fact that their delivery platform is now available on such varied sources as the Xbox One, Chromecast, and Roku.
“We launched with a premium, highly-curated programming strategy and the result is a fast growing, engaged millennial audience of millions,” said Mike Sepso, President and co-founder of MLG. “We invested heavily in our ad solution and focused on mobile and OTTV distribution and the results have been amazing for both our advertisers and our broadcast partners.”
Last year MLG produced over 1000 hours of original content – including coverage of competitions for games like Call of Duty – and ever expanding efforts to include other types of productions, such as the X-Games, to their library of video content. The future looks bright for MLG, who will be busy for quite some time.
“We have proven to be the most successful platform for partners looking to monetize their audience and have been deluged with incoming requests for channels,” said Rishi Chadha, VP of Content Acquisition. “This has allowed us to expand our premium-only programming strategy, while still being highly selective in choosing our partners for MLG.tv. “
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