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How to Build a Real Instagram Following: Tips and Tricks

Are you looking to improve your follower count on Instagram? Whether you are running your personal profile, or managing a business account, the goal is typically the same: reaching a larger audience.

That is easier said than done however, and it can be quite the uphill battle for those just starting out. Therefore we have written this guide to help you navigate the many different options available out there. Good luck!

Learn the hashtags

One of the easiest ways to get more people to see your Instagram posts, it to use the correct hashtags. While tags such as #love are extremely popular, there are also thousands of posts each hour with these tags, making it incredibly difficult for anyone to find your exact post.

Therefore you should aim for hashtags that are not overly used, but also popular enough that people are actually searching for them. One tip is to create the content based on a good hashtag, and not find a good hashtag once you have already made your content.

Provide quality content

Next up is providing some value for your followers and other people that come across your profile. If you regularly post images of yourself, consider adding a style guide or makeup tutorial so people can learn how to get your look.

If you are running an Instagram account for a company, consider showing a behind the scenes video or reel, that shows people why your company is great and what it actually does in an everyday life scenario. This can help get more people interested in your content.

Consider buying followers

Consider buying followers

Another great way of quickly boosting your profile, is to buy Instagram followers directly. This can be an easy way to keep your account active and engaging, and even result in more organic followers due to your increased exposure and perceived value.

It is important to choose a package that has real users, since they will not be removed or deleted by Instagram. If you are hoping to attracts sponsored posts or influencer marketing deals, it is even more important that the followers you buy are from real accounts, as otherwise you might just be ignored by the companies looking to advertise on your profile.

Engage with your followers

It is easy to forget to engage with your existing followers, and to only worry about getting more of them. But by engaging with your loyal fans, you are sending a signal to other people that you care about your followers, and that they matter to you.

This not only makes your existing followers more likely to stay subscribed to your notifications, but it also makes it more likely that new people will follow you, since you are actively communicating and engaging with the community you have built.

Collaborate with others

If you are struggling to gain followers, it can also be a good idea to work together with other Instagram profiles that have different followers or demographics than yourself. This way you can both benefit from each others experience and expertise, and you can also make new connections that can help you in the long term.

There are many ways to collaborate, perhaps you could consider hosting a giveaway and promote it on both your profiles. Or you could meet up in real life and take group photos together and create a shared story.

Sophia Masters
Sophia Masters
Sophia Masters is our politics writer, and she’s always across the latest breaking stories when it comes to often crazy world of politics. She’s skilled at filtering out the ‘boring bits’ of politics and brings her readers all the juicy detail and analysis.

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